A woman sitting on a massage table, smiling at the camera, with a black massage pillow on her lap and massage supplies nearby.

Hello There!!

I’m Judy Baldovinos, owner of Judy B Co. I am also co-owner of The Beauty Suite LLC, located in the heart of the beautiful city of Riverside, CA.

I have always been interested in business. Particularly owning one. I’ve held many titles through my career. From Customer Service Specialist, Spa Manager, Corporate Recruiter to now, Business Owner…

After working in the corporate world for over 10 years, I decided it was time for me to pursue my dream. Through my journey of starting and running my business, I gained valuable experience and am excited to share it with you!

Whether you are interested in getting lashes or joining me on a coaching call, I’m here and ready!

More About Me!!

A couple taking a selfie at Disneyland with the iconic Sleeping Beauty Castle in the background, a red trolley train, and a flower garden. The woman is wearing a Minnie Mouse ears headband with black ears and a white polka-dot bow, and the man is wearing sunglasses.

Happy Place

Plants

While in quarantine, I started collecting plants as a hobby. Although I wasn’t able to keep them all alive, my love for plants grew. I am proud to say that I am a plant momma of over 25 plants.

Woman watering a hanging houseplant on a white wall with a white watering can.

When I am not in my lash room with clients or managing the spa, you can find me eating a corndog at Disney, walking down Main St with my husband skipping to the happy music.

Education

Group photo of six people, including two children, smiling in front of a curtain backdrop, with a logo for Portrait Church at the bottom.

Sundays

Although I was able to promote into management positions at work without a degree, I felt like I owed it to myself to finish my university education. So, at the age of 30, I completed my Bachelor degree in Organizational Leadership.

Husband and I walked together!

Two young adults, a man and a woman, taking a selfie at a graduation ceremony. Both are wearing black graduation gowns with red trim, and they are smiling.

I could not have survived the stress and pressure of being an entrepreneur with out God and my church family. On Sundays, you can find me greeting and ushering.